FEB 21, 2020
‘Lightbox’ it, ‘banner’ it or ‘flag’ it over: water-based ink, an ad-ready solution for Soft Signage.
Digital printing inks are a key part of modern printing technology. It is used for printing smaller designs onto garments such as t-shirts and promotional wears. Another major use of digital printing ink is to impress larger designs onto wide-format as a part of visual communications (VISCOM) incorporate brandings such as flags and banners. New ink sets like UV curing and water-based inks have mostly made the digital printing possible by overcoming major challenges such as ink fabric compatibility and surviving end use of the printing material. Consequently, it also has created conditions for all to be done more efficiently and sustainably. (TIP, 2019)